socialgables5

As Entrepreneurs,  our list  is one of our most important assets.  The second most important asset is one that I find missing in 9 out of 10 Entrepreneurial businesses.   Yet, it’s a vital piece to not only sustaining a business, but in growing and scaling it too...  Standard Operating Procedures   (a.k.a.  SOP ) I’m sure you’ve heard this term before. A SOP is a detailed documentation of instructions  (written or visual)  that describe each step of a process or task.  The purpose of SOPs are to increase efficiency and deliver consistent outcomes each and every time.  In many cases SOPs are used to ensure compliance with operational practices.   Why are these so important?  Processes that aren’t documented leave room for errors and mistakes.  Clear enough, right?  Now consider these reasons that may not be so obvious… When people on your team have a SOP to follow, they are  more productive , as they have  exactly  what they need to complete the task at hand.  Without clear instructions...

As with most advice shared with you as a kid, rarely do you understand what it means until later in life… One I heard more than a few times growing up was,  “Don’t put all your eggs in ONE basket.”    As a kid, my mother used this proverb when she’d see me spending time with only one or two of the same friends.  Or when it came to college applications, and my decision to only apply to the University of Florida as a transfer student,  (as that was my dream school) .  Thankfully I got in, but what devastation I would have felt  (she realized this as well)  if I  wouldn’t  have been accepted. Waiting another semester before applying to any school would have been my only option, as I had already decided not to return to Rochester Institute of Technology.  After college, when I started in sales, my managers would heed this same warning when it came to clients.  ONE is dangerous.  If you’ve ever read anything by Dan Kennedy, or had the opportunity to hear him speak, you may have heard him sa...